Letv TV has announced that < / span > 40 inches, 43 inches, 50 inches and 55 inches model part each price increase 100 yuan, 65 - inch part models price increase 300 yuan each, this is the September Letv TV after round of price increases, price increase once again.
Capacity reduction to the price of the panel
In the price increase statement, Letv TV noted that the main reason for the increase was the rise of LCD panels. It is understood that in the second half of this year, the LCD panel continues to raise prices. In addition to Letv, a number of domestic TV manufacturers are also raising prices, such as yuding electronics.
The latest November panel offers from the market research agency/span >IHS show that large-size TV panels, including 40 inch, 43 inches, 55 inches and 65 inches, are up more than $10 a month. Industry insiders analysis, affected by the price of the panel, the price of the whole TV will continue into the first half of next year.
It is understood that the cost of LCD panel is about 70% of the cost of a TV, and the change of LCD panel price is also the main factor influencing the price of the whole TV. For a long time in the past, the price of LCD panel showed the change of "horizontal S", and every three or four years, the price would be changed by a wave peak and trough.
"In 2012, the LCD panel was in short supply and the profit was better. LCD panel manufacturers began to expand production and increase production lines. By the second half of 2014, there was an oversupply, and manufacturers' profits fell, especially in the second half of 2015. Then in the second half of this year, there was a demand for supply, and the price of the panels began to rise. He xiubiao, an industry observer, told nanfang daily.
In his view, the price of the LCD panel will form a period of inflation in three to five years. It is understood that there are not many manufacturers of LCD panel in the world. In China market, most TV manufacturers need to import liquid crystal panel except TCL.
LCD panel overall growth exceeded20%
This year, the average price of a 32-inch full-hd LCD panel was around $76, compared with just $51 for this year's $51. The 40-inch LCD panel was priced at $130 in October, with the lowest price in February at $85, up more than 50%.
"Overall LCD panel price increases should be above 20%." , "said Liang Zhenpeng occupy seventy percent of the cost of the LCD TV panel, panel rose twenty percent, the overall cost is up 14% on the TV, but in general, television less than 20% of the gross profit margin is, the whole machine TV prices is inevitable."
Some analysts have pointed out that this wave of price increase has a big impact on Internet TV. Baoluo Letv, xiaomi, micro-whale, cool open, yu ding and other Internet electronic products companies, the main price advantage. Because of the volume of sales, the cost pressure is greater, the demand for higher prices is also more urgent。
However, at present, there are TV manufacturers, such as mi TV, announced that they will not raise prices, pressure themselves. But even so, they may be able to circumvent their cost pressures in another way, according to Mr Leung. For example, stop production of old model TV, produce the same size new model, and add price on the new model.
Nanfang daily He Xiubiao
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