The advertisement machine infinite innovation idea, not can't do, only you can't imagine!
People's consumption psychology is a subtle complex, companies, products, brands and consumers contact point should
also be stereo multi-dimensional, every point in this are likely to affect consumers' purchasing psychology and
purchasing behavior. In order to build a full range, can provide round-the-clock financial service system for global
customers, digital sign industry market development is not exhausted. With the advancement of social informatization,
the current digital signage applications have penetrated the fields of the society, shopping malls, hotels,
supermarkets, office buildings and other people together in public places have become the glamour of the platform.
In recent years, digital signage has become a new favorite in public areas such as schools, hospitals, shopping malls
and airports. In these public places, the application of digital signs is the general public, convenient and quick
is indispensable. At present, the market is the terminal of sales, have certain market scale. With close contact
with consumers and a fixed consumer group, advertising on the market segmentation of merchants is of great significance.
In all kinds of large shopping malls supermarkets, chain stores, etc, digital signage media have been in the line of
sight of people, high-definition picture and rich content, staying for many consumers.
With the help of digital sign system, information promotion has been extended to the online world, indoor and outdoor, effectively
filling the gap of traditional propaganda. The digital signage system makes full use of the network technology platform, which
integrates the database, external data, network data information and graphic image and other information sources. Through the
system's multiple play interface, users can divide the screen into display units of different sizes according to the importance
of the content. In addition, users can also locate numerous information Windows on screen images according to the amount of
information. For example, common file formats: video, animation, 3D special effects and other real-time databases; Scroll
subtitle (horizontal, vertical), clock, etc. In today's information society, human-computer interaction is bound to develop
into a trend. Therefore, interactivity is also a very important development factor for digital signage. Many well known, in
the current era of information explosion, traditional print type of advertising have already can't satisfied with the public's
need for information, in the fast pace of life, people have become accustomed to scan and a wealth of information in a timely manner.
In particular, traditional advertising machines can only scroll through information in one direction, and these
information updates are not timely, or are not required by consumers at all. In the transmission mode, the
information disseminator cannot accurately grasp their transmission efficiency, information of the receiver is in
passive accept the information may not need, can't choose according to their actual demand information of interest.
Compared with traditional retail mode of transmission, such as street propaganda, door-to-door, television ads, print
ads, etc., traditional advertising machine is dynamic static images of posters to show, not fundamentally change the
audience to receive information.
To that end, digital signs catering to market demand were born. It's not hard to see how digital signage systems can be
found in many industries. Including government, finance, communications, chain stores, hotels, restaurants, factories,
education institutions, public utilities and other fields. It can be seen that digital signage system is already full
of our information life. In the future development process, with the expansion of the industry scale, the digital sign
system will also broaden the application field, and create a blue ocean market that will build more users' application needs.
